A Value-Add Industrial Campus Sale by PARADIGM Real Estate
Property Overview
Size: 753,076 SF on 56.02 acres
Address: 4701 W Greenfield Avenue, West Milwaukee, WI
Closed: January 30, 2025
Buyer: Phoenix West Milwaukee Industrial Investors, LLC
Seller: Rexnord Industries, LLC
When Rexnord Industries, LLC sought a strategic exit from its long-held West Milwaukee campus, they turned to PARADIGM Real Estate to navigate a highly complex sale. Spanning more than 750,000 square feet across 56 acres, the site’s potential was clear—but so were the challenges. With intricate zoning, multiple historic buildings, and the need for precision in deal structuring, the transaction required a sophisticated marketing effort and deep market expertise.
PARADIGM launched a nationwide marketing campaign to reach the right mix of users, investors, and developers. The result? Over 20 qualified offers and proposals were secured, giving the client a robust set of options to consider. Throughout the process, PARADIGM remained focused on maximizing value and delivering the best possible terms for the client—a publicly traded company with specific goals and requirements.
Ultimately, the property was acquired by Phoenix Investors, a national leader in industrial real estate revitalization. Their acquisition of the former Rexnord campus represents both a major win for West Milwaukee and a testament to the strength of the region’s industrial market.
“This transaction highlights the continued strength and resiliency of Milwaukee’s industrial sector,” said Brian Parrish, MBA, SIOR, of PARADIGM Real Estate. “The former Rexnord campus presents an exciting opportunity for future redevelopment and investment.”
The PARADIGM team—Brian Parrish, MBA, SIOR; Matt Friedman; and Jim Johnson—represented the seller throughout the transaction, showcasing the firm’s ability to lead high-stakes, value-driven industrial real estate deals.